When was the last time you went out to simply have ‘Kebabs’ or ‘Burgers’ or ‘Fried Chicken’? It’s always a brand name that comes to mind. No surprise there. Since the big ones like McDonald’s, Burger King and gang have colonised our minds with their branding omnipresence. To get noticed you need to do something that would shake the arena. Something shocking and surprising. Something ‘Daringly Different’.