Product Design | UX & CX Strategy | Award-Winning Fintech Innovator
I lead the design behind digital products that millions of people trust, use and love.
At one of the UAE's largest digital payment products, I lead the strategy, design and cross-functional delivery. From customer research and product vision through to engineering handoff and post-launch metrics. My job isn't screens. It's outcomes: adoption, trust, retention and revenue.
RECOGNITION
Awards for work that made a difference.
Brands I've helped shape.
Selected Work
5 programs. 5 business problems. Solved through design leadership.
Each case is presented as I would walk an executive team through it: the problem, the decisions, the leadership, and the outcome. Expand any case for the full story.
Leadership, Beyond Execution
The work a portfolio doesn't usually show.
Building & coaching design teams
I've built and led design and research teams, hiring for gaps, setting individual growth plans and mentoring rhythms that raised the team's baseline.
Managing executive stakeholders
I present product direction and trade-offs directly to executive leadership, translating research and design decisions into risk, cost and revenue.
Establishing design systems & standards
I've built and governed design systems underpinning product suites, so new features ship faster and more consistently.
Facilitating strategy & workshops
I run workshops that align product, engineering and compliance on scope and priority before a single screen gets designed.
How I Operate
Design is how I get to the right business decision, not the deliverable itself.
The best digital products rarely come from one great screen. They come from someone willing to sit in the mess where compliance, engineering, commercial pressure and customer need disagree and design a way through.
Product Strategy & Vision
Product discovery, opportunity framing, roadmap definition, prioritisation, KPI definition and executive presentation.
CX Transformation
Using customer insight, measurement and design to improve experiences across complex financial journeys and organisational boundaries.
Design Leadership
Hiring, coaching, critique, standards and design direction — building a function that raises its baseline over time.
Cross-Functional Execution
Aligning engineering, product, operations, compliance and marketing around feasibility, scope, trade-offs and post-launch learning.
Contact
Open to Head of Design, Product Design, UX & CX Leadership, and Senior Product Leadership roles.
Based in Dubai, UAE. Open to relocation and remote-led roles for the right mandate.